To be a trusted holding company that grows a resilient, sustainable ecosystem of ventures, delivering value across generations.
Visual Identity Guidelines
BERANI — Holding Company
VERSION 1.0STATUS FinalSCOPE Internal & PartnersLOGO Original — shape unchanged
Introduction
These guidelines keep the BERANI logo consistent wherever it appears.
This document is for internal teams, subsidiaries, partners, and creative vendors. When the logo, colors, and type are applied the same way across every medium, BERANI's image as a wise and trusted parent company stays intact. Follow these rules for all materials, print and digital. For anything not covered here, contact the brand team.
Obsidian Black + Nirbita Gold · Primary logo
01 — Vision & Mission
Our direction and commitment
Vision
Mission
01
Build a sustainable holding company that unites vision with real execution across all business units.
Aligned with Bestari — wisdom & vision
02
Open equal access and opportunity for partners, talent, and business units to grow into resilient, competitive entities.
Aligned with Nirbita — steadfastness to grow
03
Sustain value and benefit — economic, social, and governance — for generations to come.
Aligned with Raksa — protect & steward
Founding Purpose
BERANI was founded as a holding company with one purpose: to unite and strengthen diverse business units so they can grow faster, safer, and last longer — under one vision and one set of rules.
Unify
One direction
Every unit moves with the same values, standards, and goals.
Build
Foundation & growth
Being a solid foundation for every business unit to grow and thrive together.
Grow
Measured growth
Directing capital and major decisions toward healthy, long-term growth.
02 — Philosophy & Brand Story
One foundation, three values
Every great enterprise grows from a strong foundation. BERANI is that foundation — thinking clearly, protecting carefully, and moving with conviction.
Three values guide every decision: the wisdom to see far ahead, the resolve to protect what is entrusted, and the decisiveness to take important steps. So BERANI does not merely shelter its subsidiaries — it guides them to grow in a clear direction.
Bestari
Wise & Visionary
Represented by titanium. Crafting smart, data-driven strategy as the control center.
Raksa
Protect & Steward
Represented by the bold form. Protecting assets and managing risk so every unit stays stable.
Nirbita
Steadfast & Resolute
Represented by gold. Decisively funding innovation and leading major decisions without hesitation.
03 — Logo Meaning
The meaning behind the form
Every part of the logo has meaning — crafted to be professional and memorable.
Bold Letter B
Parent foundation
The bold form signals solid finances and protection for every subsidiary.
Diagonal Cut
Focus & forward motion
Sharp direction and agile movement — a large company that stays quick to seize opportunity.
Nirbita Gold Triangle
Point of highest value
The spark of capital that brings each venture to life. Its upward direction signals growth.
Two Curves of the B
The parent's dual role
Protecting from risk while growing the potential of every unit beneath it.
Obsidian Black Field
Depth & maturity
The calm of a foundation you can rely on for the long term.
Bestari Titanium Color
Measured strength
The durability of metal, reflecting modern intelligence and precision.
04 — Logo Versions
The official version system
Two official forms — Full Logo and Icon. Each is available in color and monochrome versions, adapting to background, material type, and print needs.
Full Logo
Color
Titanium + Nirbita Gold
Dark background — primary use (header, footer, official documents)
Obsidian Black + Nirbita Gold
Light / white background, printed documents
Monochrome
White
Single color, no gold — dark background, single-color print
Obsidian Black
Single color, no gold — light background, single-color print
Icon / Mark
Signature — Gradient
Titanium + Nirbita Gold (Gradient)
Premium version — covers, main banners, large-scale materials (dark background)
Obsidian Black + Nirbita Gold (Gradient)
Premium version — light-background materials
Color
Titanium + Nirbita Gold
Dark background — favicon, avatar, app
Obsidian Black + Nirbita Gold
Light / white background
Monochrome
White
Single color, no gold — dark background, single-color print
Obsidian Black
Single color, no gold — light background, single-color print
05 — Space & Size
Clear space and minimum size
Give the logo enough room around it, and keep it clear at small sizes.
XX
Clear space = X, about ¼ of the logo's height. No text, lines, or other elements may enter this area.
Minimum 24 px for digital and 12 mm for print. Smaller than that, the gold detail becomes hard to see.
06 — Color System
Core palette
Three core colors support the whole identity. Gradient gold is used as a premium touch on large-format material.
Bestari Titanium
BESTARI — PRIMARY
HEX #C9CDD3
RGB 201 — 205 — 211
RGB 201 — 205 — 211
Nirbita Gold
NIRBITA — ACCENT
HEX #E4A92C
RGB 228 — 169 — 44
RGB 228 — 169 — 44
Obsidian Black
BASE — CANVAS
HEX #0B0B0E
RGB 11 — 11 — 14
RGB 11 — 11 — 14
Nirbita Gold Premium. Use on covers, digital hero, and large-format material. The gradient is soft and calm:
#ECB94E → #C28A1C at 135°. For small sizes, return to solid gold #E4A92C.07 — Backgrounds
Placement on different backgrounds
Choose the version to match the background: primary for dark, reverse for light. Always ensure enough contrast.
DARK BACKGROUND — primary✓
LIGHT BACKGROUND — reverse✓
08 — Misuse
What not to do
Protecting the logo's form is protecting trust. Here is what to avoid.
✕
Don't stretch or squash it.
✕
Don't rotate or tilt it.
✕
Don't change its colors.
✕
Don't add shadows or effects.
✕
Don't place it on low-contrast backgrounds.
09 — Typography
Complementary typefaces
Recommended typefaces that match the logo's technical, premium feel. They can be swapped, as long as headings and body keep clear contrast.
Aa
Headline — Display
Space Grotesk
Aa Bb Cc · 0123456789 · Medium / Bold
Geometric and precise, in line with the metallic feel.
Aa
Text — Body
Inter
Aa Bb Cc · 0123456789 · Regular / Semibold
Neutral and easy to read, for business documents and digital interfaces alike.
10 — Brand Architecture
Brand Relationships
As a holding company, BERANI applies an Endorsed Brand system. This relationship aims to give each business unit operational flexibility while maintaining credibility ties with the parent company.
Logo Placement Guidelines
1
Endorsed Format: Each subsidiary must include the 'A BERANI Company' attribution on the footer of official documents, website, or marketing materials.
Make sure the attribution is always legible.
2
Size Ratio: The BERANI logo must be placed with a proportion that does not dominate the subsidiary logo. The minimum distance between logos is 2X (X = height of BERANI logo).
Balanced proportion maintains brand hierarchy.
3
Visual Separation: Use a vertical divider or clear empty space to separate the subsidiary identity from the BERANI logo.
Space and dividers clarify the brand relationship.
11 — Tone of Voice
Tone of Voice
A solid visual identity must be supported by consistent communication. BERANI's tone of voice reflects our three core values.
Bestari
Wise & Visionary
Communication must be data-driven, straightforward, and solution-oriented. Avoid wordy language. Focus on long-term goals and efficiency.
Raksa
Protect & Steward
Use inclusive, supportive, and professional language. Show that every piece of information is meant to provide certainty and security for both partners and talent.
Nirbita
Steadfast & Resolute
Use declarative sentences that show confidence. Speak with a steady, firm tone oriented toward real execution.
Language Style
1
Active and straightforward: Prioritize active over passive sentences.
2
Consistent: Use standardized terms from the BERANI internal glossary.
3
Professional: Avoid unnecessary technical language, except when communicating with technical colleagues.